Our story

Our story began in 2020 when we discovered freeze-dried products during a family trip to London, Borough Market.

Upon returning home, our founder, Elina, became intrigued by freeze-drying technology and its unique advantages compared to other methods.

Coincidentally, an opportunity arose for an exchange trip to Estonia to learn more about freeze-drying as a processing method.

Inspired by this experience, we made the decision to establish our own freeze-drying factory.

Our production involves the collaboration of food technology scientists who strive to create healthy, user-friendly, and conveniently storable products.

Elina, our company’s manager, is a passionate health food enthusiast who draws inspiration for new products from her worldly travels and exploration of flavors.

Our mission

Our mission is to make healthy eating easy and enjoyable. We specialize in freeze-drying high-quality superfoods to create natural, additive-free products that preserve their nutritional value, taste and aroma. With our convenient and delicious selections, you can effortlessly integrate vitamins and minerals into your daily routine. We source ingredients sustainably and prioritize transparency, ensuring you receive only the best. Explore the unique taste of our freeze-dried superfoods and experience nature’s flavors like never before. Your body will thank you!


Elina Selevica

Elina is the company’s CEO and a true visionary in the world of healthy nutrition and food innovation. Her passion for creating freeze-dried products that are both delicious and nutritious is the driving force behind our company’s success. Elina is the main person responsible for ensuring that we achieve our goals and continue to develop new and innovative products that meet the needs of the most demanding customers.

Ilze Laukaleja

Ilze is our brilliant mind and leading food scientist with a PhD in Food Technologies. She is responsible for ensuring the quality and safety of all our freeze-dried products. Ilze brings a wealth of knowledge and experience to our team, and her expertise is instrumental in developing new and innovative products that meet the highest standards. Her meticulous attention to detail and tireless dedication to her work ensure that every product we launch is thoroughly analyzed and rigorously tested before it reaches our customers.

Eliza Karklina

Eliza is the backbone of our freeze-dried goodies production team. With her keen eye for detail and unwavering commitment to quality, she ensures that every step of the manufacturing and production process is executed to perfection. Her expertise and dedication are invaluable in helping us provide the best possible products to our customers.


How we achieve this

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