Privacy Policy

1. General provisions.

1.1. 1.1. This Privacy Policy describes how SIA “Lāča Oga”, registration number 44103149031, address: “Pagastnams”, Trapene parish, Smiltene district, LV-4348 (hereinafter referred to as “Data Controller”) obtains, processes and stores personal data that obtains from its customers and individuals who visit the website (hereinafter referred to as “Data Subject” or “You”).

1.2. Personal data means any information relating to an identified or identifiable natural person, i.e., Data Subject. Processing means any operation or set of operations performed on personal data, such as collecting, recording, organizing, using, viewing, deleting or destroying.

1.3. 1.3. The Data Controller observes the data processing principles prescribed by law and can confirm that personal data is processed in accordance with the current legislation.

2. Acquisition, processing and storage of personal data.

2.1. The Data Controller obtains, processes and stores personal identifying information primarily using the online store website and email.

2.2. By visiting and using the services provided by the online store, you agree that any information provided is used and managed in accordance with the purposes set out in the Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate and complete. Intentional providing of false information is considered a violation of our Privacy Policy. The Data Subject has an obligation to immediately inform the Data Controller of any changes in the submitted personal data.

2.4. The Data Controller is not liable for any damages caused to the Data Subject or third parties if they arise due to false personal data provided.

3. Processing of customer personal data.

3.1. The Data Controller may process the following personal data:

3.1.1. Name, surname

3.1.2. Date of birth

3.1.3. Contact information (email address and/or phone number)

3.1.4. Transaction details (goods purchased, delivery address, price, payment details, etc.)

3.1.5. Any other information provided to us in the course of purchasing services and goods offered by the Site or contacting us.

3.2. In addition to the above, the Data Controller shall have the right to verify the accuracy of the data submitted using publicly accessible registers.

3.3. The legal basis for processing personal data is Article 6(1) of the General Data Protection Regulation a), b), points (c) and (f):

  1. the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

(b) the processing is necessary for the performance of a contract to which the data subject is a party or for the performance of measures at the request of the data subject prior to the conclusion of the contract;

(c) processing is necessary for compliance with a legal obligation to which the controller is subject;

(f) processing is necessary for the pursuit of the legitimate interests of the controller or of a third party, except where the interests or fundamental rights and freedoms of the data subject which require the protection of personal data override such interests, in particular where the data subject is a child.

3.4. The Data Controller shall store and process the Data Subject’s personal data for as long as at least one of the following criteria applies:

3.4.1. Personal data is necessary for the purposes for which it was received;

3.4.2. While the Data Controller and/or the Data Subject may exercise their legitimate interests, such as lodging an objection or bringing or pursuing a legal action, in accordance with the procedures laid down in external laws and regulations;

3.4.3. As long as there is a legal obligation to keep the data, such as under the Accounting Law;

3.4.4. As long as the Data Subject’s consent to the processing of personal data is valid, unless there is another lawful basis for the processing of personal data.

Upon termination of the circumstances referred to in this paragraph, the Data Subject’s personal data retention period shall also terminate and all relevant personal data shall be permanently erased from the computer systems and electronic and/or paper documents that contained the relevant personal data, or such documents shall be anonymised.

3.5. In order to fulfil its obligations towards you, the Data Controller has the right to transfer your personal data to business partners, data processors who carry out the necessary data processing on our behalf, such as accountants, courier services, etc. The Data Processor is the controller of the personal data. The payment processing is provided by the payment platform, therefore our company transfers the personal data necessary for payment processing to the owner of the platform Maksekeskus AS.

Upon request, we may transfer your personal data to public and law enforcement authorities to defend our legal interests where necessary by drafting, submitting and defending legal claims.

3.6. When processing and storing personal data, the Data Controller shall implement organisational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure or any other unlawful processing.

4. Data subject rights.

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, you have the right to:

4.1.1. Access to your personal data, information about the processing of your personal data, a copy of your personal data in electronic format and the right to transfer your personal data to another controller (data portability);

4.1.2. Request the rectification of incorrect, inaccurate or incomplete personal data;

4.1.3. Delete your personal data (“be forgotten”), except where required by law to keep the data;

4.1.4. To withdraw your prior consent to the processing of personal data;

4.1.5. Restrict the processing of your data – the right to request that we temporarily stop processing all your personal data;

4.1.6. Contact the State Data Inspectorate

You can submit a request to exercise your rights by filling in the form in person at “Pagastnams”, Trapenes parish, Smiltenes novads, LV-4348, or by sending your request electronically to the customer support service

5. Final provisions

5.1. This Privacy Policy has been developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.

5.2. The Data Controller shall have the right to make changes or additions to the Privacy Policy at any time and without prior notice. The amendments shall enter into force upon their publication on the website

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